Re-defined modular technology
We often allow our own products to define what we do with them, whether it be a laptop that can't handle 3D modeling or a heavy duty computer we can't take anywhere. The desire is to create a product whose limits are only defined by the consumer.
Eye catching/unique design
Easy to understand functionality
Potential for limitless use cases
Photo Credit: PhoneBloks
The Dream of Modularity
Modular smartphones or computers have been extremely difficult to achieve due to the struggle of engineering small, efficient, and compartmentalized pieces that are easily swap-able and does not harm the original product.
However, recent advances in USB-C and thunderbolt technology have allowed the use of external audio video GPU and CPU, leading to the possibility of a fully featured and truly modular product.
As development continued, one of the main ideas of creating a tablet as opposed to a semi-portable desktop came to fruition. This also led to the 3/4 circular front for a substantial grip for an admittedly thick device.
The early model was found to be less dynamic and eye catching. The design felt dated which further lead to the tablet evolution.